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Social Media to Promote Research
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Social Media to Promote Research: Twitter
This guide shows examples of how you can use social media tools and networks to promote your research
Networks & Profiles
Tips & Advice
Tracking Social Media Impact
Why use Twitter?
Discover & “filter” new research & keep up to date with emerging trends
Connect with new people and potential contacts
Find out about funding opportunities, conferences, calls for papers etc. before others
Increase the visibility of your research online
Communicate with audiences outside academia e.g. practitioners, policy-makers, the media etc.
Discover how people are engaging with your research, what they are interested in & get feedback
Use Twitter analytics to help track and monitor which tweets generate most interest/attention
What can I tweet?
Links to your own research (include an image if possible, @ mention relevant co-authors, funders, publishers etc.)
Share what you are reading with your follows (@ mention the author)
Comment on news/key developments in your field or share research insights (include relevant hashtags to improve visibility)
Promote seminars/conferences you are holding/attending
Share links to media appearances, newspaper articles, blog posts etc.
Further help & support
Twitter for Absolute beginners
Slides from a workshop given to UCD staff and students, September 2017
Advanced Twitter for Promoting your Research
Slides from a workshop given to UCD staff and students, October 2017.
What is Twitter?
A short one minute video explaining how Twitter works
How can academics use Twitter to network?
Video clip with Dave White, Head of Technology Enhanced Learning at the University of the Arts London & Dr Inger Mewburn, Director of Research Training at The Australian National University.
Tweet your research - A how to guide from Taylor & Franicis
Top Twitter Tips for Research Impact
Advice from Fast Track Impact (Prof. Mark Reed)
Messages are called ‘tweets’
140 characters or less
Topics are referred to by using a hashtag #
Refer to someone by using @ before their username
Can ‘retweet’ (RT) – send on/share tweets from others to your own followers
Try to engage with people rather than just broadcasting information
What makes a good tweet?
Include an image / infographic etc. if possible
@ mention any
people/organisations to alert them
hashtags to improve visibility to those not following you
Post an interesting or thought-provoking quote/comment
Try to encourage engagement/discussion
Use Twitter Analytics to help you identify the best times to tweet (i.e. tweets which get most impressions) and the type of content that gets most attention (i.e. tweets which have most engagement)
UCD Researchers on Twitter
Dr Shane Bergin
Physicist & Assistant Professor in Science Education at at UCD School of Education
Dr Selena Daly
Assistant Professor in Italian Studies at UCD School of Languages, Cultures and Linguistics.
Dr Aidan Regan
Assistant Professor at UCD School of Politics and International Relations
UCD School of Agriculture and Food Science
UCD School of Politics and International Relations (SPIRe)
Oct 12, 2017 10:23 AM
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