Social Media to Promote Research: Introduction
Developing a Social Media Strategy
Before you start using social media to promote your research, it is useful to think about your overall impact goals, who you are trying to reach, and what you want to communicate. Developing a social media strategy can ensure you use social media more efficiently and effectively by helping you:
- identify and focus on the most appropriate tools and platforms, and avoid "wasting" your time
- control your digital footprint to ensure social media adds to your professional reputation
- track and monitor your social media impact to evaluate if it has a positive or negative effect on your overall impact goals
- QUEST: Science Communication on Social Media: Good PracticesPractical advice on how to communicate about science effectively on social networks. The tips and recommendations were developed in collaboration with science communication professionals, who also field-tested the guidelines.
- QUEST Podcast on Using Social MediaPractical tips and caveats on how to use social media to promote and communicate about your research from researchers at CERN & TCD
- Fast Track Impact ResourcesDownloadable templates, resources and podcasts from Fast Track Impact.
- Social media for science communicationUseful blog post and video on using social media for science communication by Eva Amsen, writer and science communicator.
- How to write a communications strategyHow to plan your communications effectively - a guide from the Overseas Development Institute, a non-profit think tank.
by Aoife Quinn Hegarty Last Updated Jan 31, 2023 412 views this year
Library Services to Support Funding Applications and Research Projects
by Michelle Dalton Last Updated Aug 16, 2022 43 views this year
Build Your Research Skills @ UCD Library
This semester, UCD Library Research Services is running in-person presentations and workshops on a range of practical topics to help support your research. Click on the image above for the full list of events available to book.
UCD Library Research Toolkit for Graduate and PhD Students
In addition to Build Your Research Skills an online 6-week lunchtime seminar programme UCD Library Research Toolkit will cover topics including Finding and Using Information, Academic Digital Identity + Social Media, Open Scholarship, Data Management Planning, an Introduction to GIS, and an Introduction to Searching for Systematic Reviews
Click on the image above to book & attend any of these Library events
Why should I use Social Media?
Social media can be time consuming. However, when used strategically it can benefit you as a researcher by helping you:
- Discover & “filter” new research & keep up to date
- Connect with new contacts and build your network
- Find out about funding opportunities, calls for papers etc
- Increase the visibility of your research online
- Communicate with audiences outside academia e.g. practitioners, policy-makers, the media etc.
- Discover how people are engaging with your research, what they are interested in & get feedback
Caveats & Things to Consider:
However, using social media is not without its pitfalls and also raises concerns regarding data privacy. Before signing up to any tools or platforms:
Be aware that your profile is usually public
Read the small print - Who owns the data? Copyright and IP?
Third party services can close down without notice or be taken over/merged
- Terms of Service; Didn't ReadA user rights initiative to rate and label website terms & privacy policies, from very good (A) to very bad (E).
- Do academic social networks share academics’ interests?David Matthews examines the approach of ResearchGate, Academia.edu and Mendeley to profit, user data and open access publishing (Times Higher Education)
- Dear Scholars, Delete Your Account At Academia.EduArticle by Sarah Bond, historian, suggests that researchers should consider alternatives to commercial organisations that aim to profit from researchers' data and work (Forbes)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
- Networks & Profiles
- Audio-Visual Tools
- Graphics for Social Media
- Tips & Advice
- Tracking Social Media Impact
- Further Support
Scholarly Communications Librarian
James Joyce Library,
- Last Updated: Jan 31, 2023 2:21 PM
- URL: https://libguides.ucd.ie/socialmedia
- Print Page